Most. Habiba*

Dept. of Tourism and Hospitality Management, Rangamati Science and Technology University, Rangamati, Bangladesh. 

*Correspondence: most.habiba@gmail.com (Most. Habiba, Lecturer, Department of Tourism and Hospitality Management, Rangamati Science and Technology University, Rangamati, Bangladesh).

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ABSTRACT

The massive outbreak of the COVID-19 epidemic hit the world hard and Bangladesh is one the most affected countries by this pandemic. The condition of micro, small, and medium-sized enterprises (MSMEs) in the tourism sector in Bangladesh was worse during the outbreak. This project aims to examine the possible impact of the COVID-19 epidemic on micro, small, and medium-sized tourism enterprises (MSMTEs) in the Chittagong Hill Tracts (CHT), Bangladesh. This research is exploratory and descriptive in nature. Both primary and secondary data have been collected and analyzed to prepare this paper. Data were collected from 150 respondents and the collected data was analyzed by using SPSS (20) and MS Excel software. The outcome of the regression analysis shows that out of eleven independent variables seven of them have a significant influence on the dependent variable (overall impact of Covid-19 on small, medium, and micro-enterprises). These seven variables are employee turnover, challenges to new recruitment, decrease in income, business growth, a decrease in customers, business relationship hamper, and social stress on the entrepreneur. On the basis of the research findings, some of the strategies for the MSMTEs have been recommended at the end of this paper. 

Keywords: Tourism, COVID-19,   MSMEs,   MSMTEs, Chittagong hill tracts, Strategy, and Policy implications.

Citation: Habiba M. (2022). The impact of COVID-19 on micro, small and medium-sized tourism enterprises: a study on Chittagong hill tracts, Bangladesh. Can. J. Bus. Inf. Stud., 4(3), 47-55. 

https://doi.org/10.34104/cjbis.022.047055

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