Md. Saifullah Khalid¹*, Arvind Hans², Mst. Sadia Arefin³, and Md. Rasel Hossain⁴

¹Dept. of Commerce and Business Management, Ranchi University, Jharkhand, India; ²Faculty of Business Management and Commerce, Usha Martin University, Jharkhand, India; ³Dept. of Business Administration, Gono Bishwabidyalay, Savar, Dhaka, Bangladesh; and ⁴Dept. of Statistics, Noakhali Science and Technology University, Noakhali, Bangladesh.

*Correspondence: saif.kh92@gmail.com (Md.Saifullah Khalid, Assistant Professor, Department of Commerce and Business Management, Ranchi University, Jharkhand, India).

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ABSTRACT

Customers purchasing behavior has changed radically in the course of the most recent couple of years. The study aimed to identify major factors determining consumer's choice rules of the non-banking financial company (NBFC) for availing consumer durable loans (CDLs). Essential information was gathered from 100 respondents by utilizing a survey including eight factors, recognized dependent on an audit of writing. Principal Component Analysis (PCA) was utilized as an extraction strategy by utilizing factor analysis. Three factors were isolated by using Eigenvalues standards and these three factors were assigned names such as service delivery, terms & conditions, and safety and security of fund respectively. It was suggested from the study that the non-banking financial companies aimed to expand their business should take cognizance of these factors in their marketing strategies. 

Keywords: PCA, Durable loan, NBFCs, Selection criteria, Principal component method, and Factors analysis.

Citation: Khalid MS, Hans A, Arefin MS, and  Hossain MR. (2021). Assessment of the heterogeneity influencing the superior of non-banking finance company for assisting consumer durable loans, Can. J. Bus. Inf. Stud., 3(1), 14-21. https://doi.org/10.34104/cjbis.021.014021

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