Helia Faravarde¹* and Saeed Zohari Anboohi²

¹Faculty of Art and Architecture, Azad University, Central Tehran Branch, Tehran, Iran; ²Faculty of Art and Architecture, Azad University, Central Tehran Branch, Tehran, Iran. 

*Correspondence: helia.faravarde@gmail.com (Helia Faravarde, Master of Industrial Design, Faculty of Art & Architecture, Azad University, Central Tehran Branch, Tehran, Iran).

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ABSTRACT

In this research, in order to find the most effective colours, we reached natural and non-pigmented colours called structural colours, and after reviewing the research done on them, we tested their quality and quantity of effectiveness to ensure their higher effectiveness (physical, emotional, perceptual and aesthetic effects). After that, we extracted to the important points and the appropriate product level to apply their advantages. These colours can create golden opportunities for the designer due to their different effectiveness especially in creating a user experience in emotional design. This article is to draw the attention of industrial designers to the possibility of using the results of structural colour research despite all limitations. 

Keywords: Product colour, Emotional colour, Emotional design, User experience, and Structural colour.

Citation: Faravarde H, and Anboohi SZ. (2023). A superior emotional UX in product design by structural colours, Br. J. Arts Humanit., 5(1), 33-42. https://doi.org/10.34104/bjah.023033042

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