ABSTRACT
This study evaluates Egyptian Netflix members' binge-watching tendencies during the COVID-19 pandemic. Binge-watching has been studied internationally, although Egypt and the Middle East are understudied. 340 Egyptian Netflix members were surveyed online. The research examined binge-watching causes and consequences during the COVID-19 epidemic. Boredom and relaxation were why Egyptians binge-watched Netflix throughout the epidemic. Lockdowns and idle periods increased binge-watching. Users reported squandered time and loneliness from binge-watching. This study illuminates Egyptian Netflix members' COVID-19-related binge-watching. The findings show that binge-watching may reduce stress and social isolation and squander time and loneliness. This study expands our understanding of Middle Eastern media habits and emphasizes the necessity for localized binge-watching studies.
Keywords: Binge-watching, Netflix, Consumer behavior, Media management, and Gratification theory.
Citation: Eman N., and Ghazal A. (2024). Binge-watching during COVID-19: motives and consequences of Netflix Binge-watching as a media consumption behavior, Br. J. Arts Humanit., 6(2), 64-79. https://doi.org/10.34104/bjah.024064079
